Sintec

Overview

Redesign website for small dental lab wholesale supplier looking to expand business in the dental lab industry, and break into new markets through keyword analysis, optimization and online marketing strategies.

Challenges

The pre-existing website, had an online store, that never worked, and needed to be removed. The new site focus was to be on clearly communicating the companies products and services and to make it easier for visitors find what they were looking for. The next challenge was ascertaining from the website stats once the site was launched how people were finding and using the site, and how to get into other markets, where Sintecs products could be used.

Solutions

By removing the non-functional on-line store, and making the content more susinct and easier to navigate the sites visitors stayed longer than when they accessed the previous website. After review the web stats and employing the keyword optimization and search engine marketing strategies the sites traffic had more than doubled in a year, from the first week in February in 2002 to the first week in February in 2003.