EnSky News

Rochester, NH— EnSky Corporation has just launched a new, state-of-the-art website for IC Federal Credit Union, one of the largest credit unions in central Massachusetts. The new site, located at www.iccreditunion.org, is the culmination of a comprehensive re-branding effort that EnSky has orchestrated over the past eight months for the Fitchburg, MA-based credit union.

The IC website represents a milestone for EnSky, as well: “It’s the first site we’ve designed while serving as the client’s full-service advertising agency, so we had complete creative control,” explained David Flood, EnSky’s President/CEO. “We were able to integrate the design with our own work on IC’s new logo and ad campaign, as opposed to that of another ad agency or internal marketing department.”

EnSky was initially contracted only to redesign IC’s website, but during the planning process IC management decided to name EnSky agency of record. As the new agency, EnSky has developed a new logo; signage and collateral; and a multimedia ad campaign, all centered around the new theme line, “Your money. Your life. All together…now.”

IC Senior Vice President Judy Kaddy said, “We’re excited about our new website. It presents users with a very clean visual design, and makes quite an impression compared to other institutions in our community—and even the big banks such as Sovereign, TD Banknorth and Bank of America.

IC Senior Vice President Phil Richards, who ran the project on the IC side, added, “EnSky has designed a website with everything any institution like ours might need in terms of marketing, functionality, technological robustness and security."

The landing (or home) page features a marketing area with a flash animation sequence updated to reflect current advertising campaigns. There are secure areas for rates administration and for job administration by the HR department. The highly intuitive navigation scheme includes easy-to-find quick links to online banking, bill-payer and various online loan applications.

EnSky Corporation, based here, was founded by David and Louise Flood as a new media design agency in 1995, and has worked with banks and credit unions for nearly the entire time.

Matt Chase joins the EnSky ranks as the new interactive media developer. Matt has a history here at EnSky, having been a past full-time employee here, from 2000 through 2003. He had left EnSky to pursue other career endeavors, including becoming a computer teacher at the Barrington Elementary School. Matt also worked heavily as a freelance developer, working with such companies as Sharpe Works design company.

Matt's expertise in flash development and other interactive medias have lead him full circle, back to EnSky.

EnSky has completed work on the new website for Sigma One.

There are currently nine self-insurance groups in the state of NH. Two of them are for cities and towns, leaving 7 commercial trusts for different business groups. Sigma-One represents a group of manufacturing companies that have come together to better manage their claims costs, participate in more proactive loss control, and overall take control of their workers' compensation future.

EnSky was selected to redesign the trust initial website which was outdated by the Trust's claims processing entity Comp-Sigma. EnSky worked closely with the Comp Sigma team which included Stephane Dane, Zach and Scott Lawson to develop a site which clearly articulated the benefits of membership to the hundreds of manufacturing companies accross the State of New Hampshire.

A key component of the new site are 6 video testimonials, actual members, talking about their experience as a member of the trust, and the relationship they have with the people at Comp Sigma.

The video was shot on EnSky's new Panasonic HVX200, HD film camera. The footage was then edited and converted for the web, delivered in video via Flash. The site's imagry is a combination of stock photography, and photography taken by EnSky President David Flood over the years from his work with EnSky's other Manufacturing clients. USFelt of Sanford Maine is featured, as well as SpecTex, a Gonic based specialty textile manufacturer among others.

 

The new and improved Solid IT website (www.soliditnetworks.com) has been officially launched! And they couldn't be more excited with the results! Steve Kranz, of Solid IT Network, was extremely pleased with the work EnSky did for their site. "The web site looks great...I'll recommend your services when ever the chance arises".

The positive response to the website has been a pleasant bonus for EnSky president David Flood. "I'm really pleased about how the website came out. Its nice to see a company that is so involved in technology and computers adopt innovative, cutting-edge web technologies, like video and flash. The video testimonials EnSky filmed in Texas, earlier this year, were a big part of the strategy for the Solid IT website. The testimonials came off exactly how I thought they would, when I envisioned them. If you are not already a customer of Solid IT's, and you are looking for a value-added reseller, once you watch the videos on the site, they are definately a deal-sealer."

Visit www.soliditnetworks.com and see what Solid IT Networks can do for you.

Raoul Dahms a Sr. Web Developer for EnSky was recently featured in the first ad to appear since IC Credit Union selected EnSky to take the helm as their advertising agency.

The ad features Raoul "Hovercrafting" in the Strafford, NH, Middle School parking lot. David Flood and Oliver Payne, Art and Creative Directors conceived the HELC ad concept initially with his and her Monster Trucks in mind, but resorted to the Raoul on his Hovercraft when the ideal His and Her Monster Truck stock photo could not be located.

Besides being one of EnSky's key team members...Raoul is an avid Hovercrafter, and is the webmaster for Hovercraft website Big Racing. The ad is featured in 3 newspapers, statement stuffers, and upcoming branch posters

In addition to the print exposure EnSky and IC Credit Union are planning on using the Hovercraft and Raoul for upcoming public appearances.

Visit the IC Federal Credit Union website.

 

EnSky announced that they have been selected by Fitchburg, Mass based IC Credit Union to take over the helm as "Agency of Record". EnSky had been recently selected by the institution to redesign the credit unions' corporate website.

As their advertising agency, EnSky will steer an aggressive rebranding effort and all marketing and communication efforts for the institution.

From the EnSky team, Oliver Payne, David Flood will sharing creative direction and art direction and client relations. Scott Vignealt and Raoul Dahms will manage the web projects with other EnSky key contributers.

Merrimack Valley Federal Credit Union announced they have broken ground on their new corporate headquarters.

"This is a classic example of Local, State and Federal governments working together with private business to benefit a community, especially serving an underserved area. This ground breaking is symbolic of a major change in Lawrence, indicative of the positive change in attitude of people about Lawrence," said Peter Matthews, President/CEO of MVFCU.

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Over the weekend EnSky posted a temporary landing page for the upcoming website for new EnSky customer Shiels General Contracting. Located at JimmyShiels.com. EnSky has been filming Shiels crews and projects since the Spring of 2005 including a (3.5 million dollar valued) tear down, custom build in one of Wellesley Massachusetts most desireable neigborhoods.

Shiels is long time friend and former bandmate of EnSky founder David Flood. Jimmy specializes in residential luxury custom remodeling, and luxury custom new construction projects that are between 5,000 and 20,000 square feet.

EnSky has been retained to develop a logo, branding, and marketing strategies, website development and a DVD. Shiels was featured on Bob Villas television show Home Again.

The EnSky Team will arrive in Fitchburg, Ma. this Thursday and Friday to kick - off the strategic planning phase IC Federal Credit Unions projects. The first, to redesign IC Credit Union site and second to develop a new site that will compliment the members online experience.

Also EnSky will meet with the Scott Lawson Group to discuss redesign and development of a new site for the Scott Lawson Groups Workman's Compensation Entity.

Solid IT sends EnSky President David Flood to Texas for 3 days of filming client testimonials February 28th - March 2nd. Flood will direct and film Solid IT Customers.  Video will be used for their website (currently in production), and also for a forthcoming DVD...both projects will be created and produced by EnSky.