Internet Strategy Consulting Services
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Our Process Starts with Evaluation
The start of any successful web development project begins with an assessment of the current situation. We work with you to establish the goals of the project and methods for tracking the results from our efforts. During the evaluation process, we create the specifications document which ultimately determines the scope of the project. Some of the steps we may require to complete this phase are:
- taking the necessary time to evaluate your company's existing marketing and branding strategies
- examine the competition, industry and visitor demographics
- evaluate your sales [?] and business model [?]
- process your company's information infrastructure
- create site and process maps that adhere to EnSky's strict usability guidelines
- determine the content and functionality (database development/programming, copywriting, e-commerce capabilities) to be developed for the site
- create an effective maintenance strategy to update the information on your web site to ensure its ongoing usefulness to your company and customers
- develop a plan to promote the site, and a plan to track the visibility of the site over time
