EnSky Search Engine Paid Inclusion Programs: Media Buying Services
Search Engine Marketing Strategies
Paid Inclusion Programs
A number of search engines have started paid inclusion programs. For an annual or semi-annual subscription fee, these programs guarantee that a search engine spider will visit your site on a regular basis, and index the URLs you specify. Pricing is per URL. The advantage here is that your site will be refreshed in the search engine's index much quicker than through the normal (free) submission process. That means changes to your site are reflected in search results in a more timely manner and that efforts to improve search engine rankings can be tested more easily.
Inktomi Search/Submit
The only paid inclusion program we can recommend for consideration at the present time is Inktomi's Search/Submit program. This program guarantees that Inktomi will reindex your selected URLs every 48 hours. Inktomi provides web search results for a large number of portals: MSN, About.com, HotBot, and LookSmart, among others. They also provide detailed reporting data: click-throughs, search terms, and average rankings for each URL subscribed to the service.
The cost is $39.00 for the first URL, and $25.00 for each subsequent URL, for a one year subscription to the service.
AltaVista and Lycos have similar programs, but we don't recommend these at the present time. AltaVista doesn't generate nearly the traffic it once did, and its program is more expensive than Inktomi's. Lycos' program is new, and unproven at the present time.
