Search Engine Marketing Strategies
Search Engine Submission
The basis of any search engine marketing campaign is being listed in the spidering search engines. These are the search engines that use an automated program (called a "spider" or "web crawler") to visit your website, and index the textual content.
There are only a handful of major search engines that still do their own crawling:
- AltaVista
- Fast Search & Transfer (AllTheWeb.com and parts of Lycos)
- Inktomi (provides search results to a number of search engines, including HotBot and MSN)
(There are a couple of smaller players that we've omitted here for brevity)
We currently recommend resubmitting your web site to these search engines on a monthly basis. This ensures that any changes or optimization you do to your pages will be reflected in the search engine's index.
We do not recommend using any sort of automated submission program — that's an easy way to get your site banned for spamming. Instead, we recommend resubmitting by hand.
